Billions upon billions of dollars each year are spent on marketing in order to promote a product, to announce the latest fashions and fads, to influence morals and values, and mold entire generations. It’s reported that on average approximately $31,000,000 is spent in marketing alone for a single major Hollywood movie, that’s not even including the cost to make the movie and pay the actors. Now if the world finds it so important to put so much focus, money and effort behind marketing, why is it that we as a church/ministry have not picked up on this way of evangelizing yet?
Because that is exactly what marketing is… it is evangelism in visual, printed, and web based form that is able to be mass produced to reach a countless number of people… that is MarketEvangelism.
Just as it is for a business, marketing plays an extremely important role in the growth of a church or ministry. In Hosea 4:6 (NIV) it reads “My people are destroyed from lack of knowledge”, and in the same way there are thousands of people being “destroyed” in our communities. Not because they deliberately choose not to accept Jesus, but because of a lack of knowledge.
Our passion here at SolutionsOne is not to merely provide top quality graphics and designs, but to partner with you in reaching your community and impacting your members. We want to help you brand your church/ministry, and bring your surrounding community into knowledge of who you are, what you’re about, and the heart you have for them. Because marketing of a church/ministry in its simplest form is merely informing people that God loves them and that this church/ministry is there for them.
Please review the next section, which covers the major rut that most churches/ministries run into, and how it stunts a churches/ministries growth.
